When it gets hot outside, people start looking for ways to feel better, stay active, and enjoy the season. That means big opportunities for supplement brands like yours.
Here are the top trends for summer 2025, plus the best capsule types to match.
Build smarter. Formulate better. Stay ahead this season.
When the heat hits, so do new health needs. People are sweating more, traveling more, eating differently, and they want supplements that fit their summer lifestyle.
If your brand isn’t ready for that shift, you’re leaving money (and loyalty) on the table.
Here are the top trends shaping supplement sales in summer 2025, and the capsule formats that deliver.
1. Hydration Without the Sugar or Slosh
Everyone knows to drink more water in the heat, but not everyone wants powders or sugary mixes. Electrolyte capsules with sodium, potassium, and magnesium are gaining serious traction, especially with runners, hikers, and hard workers outdoors.
Best capsule: Vegetarian HPMC Capsules
- Stays strong in heat and humidity
- Great for salty blends
- Plant-based appeal = more shelf pull
2. Summer Energy (Without the Crash)
Warm weather means more movement. From workouts to long weekends, people want clean, lasting energy, not jitters or slumps. Think green tea, B-vitamins, beetroot, MCT, and ashwagandha.
Best capsules:
- Dry blends: Gelatin or HPMC
- Oil blends: Clear Herbal Oil Vegetarian Capsules
Match the format to the fill, and you’ve got a product that works and stands out.
3. Sun-Smart Skin Support
More sun = more skin stress. Customers want antioxidants that help from the inside out, like astaxanthin, lycopene, and vitamin E, to protect their glow and fight UV damage.
Best capsule: Pullulan Capsules
- Strong oxygen barrier
- Perfect for sensitive, sun-protective actives
- Crystal-clear and plant-based = beauty shelf ready
4. Immunity That Doesn’t Take Summer Off
From travel to summer camps, immune support is still in demand. But shoppers want it all in one: vitamin C, zinc, elderberry, and adaptogens to cover stress and sickness.
Best capsules:
- Everyday blends: Gelatin or HPMC
- Botanical blends: Pullulan Capsules (for antioxidant protection)
5. Oils That Handle the Heat
Omega-3s. Vitamin D. Oregano oil. Evening primrose. These oil-based essentials don’t stop being useful just because it’s hot, but their capsules need to hold up.
Best capsule: Clear Herbal Oil Vegetarian Capsules
- No leaks, even in heat
- Designed for oils
- A clean, plant-based alternative to softgels
This Is Your Moment
Summer is coming fast and the supplement shelves will get competitive.
Don’t get left behind with generic formats that can’t take the heat.
At PureCaps USA, we’ve got:
- Every capsule format you need
- Clean, clear options for any formula
- Tech that works in heat, humidity, and travel
Explore our full collection.
Stock up before summer hits full force.
